June 5, 2010
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For a low monthly fee, BrokerSherpa will develop and execute a complete social media Internet marketing program. This is a fully integrated approach with a custom blog at the core and a network of blogs for agents that are part of a brand, office, or broker network. Content management, social network identities, training, tools, SEO and reporting analytics are all included.
BrokerSherpa provides the following services for an affordable, fixed monthly fee:
Content Management
- Blog hosting and maintenance for your Broker and/or Agent blogs
- Ongoing content creation and management; regular blog posts with content that is created specifically to bring attention to your business and personal brand when consumers are most actively considering a transaction
- Featured Properties
- Featured Agents
- Content feeds to blog networks
- Individual listing posts
- Content that you want to share about personal local favorites, tips, and favorites that define you, your community, or your business.
Social Network Development Maintenance
- Creation of social identities for your business on Facebook and Twitter
- Development and publishing of content to your social identities
- Recruiting and development of your social network connections among your clients and prospects
- Monitoring of your social network activity
Training
- Social Networking
- Leveraging Content and Tolls in BrokerSherpa program
- Building your following
- Turning listings into discoverable post content
- Getting comfortable with social platforms
- Turning your day into a content stream
- Integrating broker and agent social networking
Internet Tool Development / Search Engine Optimization
- Periodic enhancement and upgrade of social media tools, such as blog platforms, interactive widgets, etc.
- Analysis and refinement of Search Engine Optimization performance for your professional business blog in search engines such as Google, to increase traffic and raise your business and personal brand’s profile.
- Assistance in tracking web analytics for your business’ website to understand the impact of your social media campaign
Reporting Analytics
Monthly reporting and analysis will include:
- Leads
- Blog Traffic
- Search Word and Term activity
- Referring site activity
- Facebook and Twitter networks
If you are interested in learning more, please contact us here or directly contact Adam Japko here


