Recent Posts

BrokerSherpa is a revolutionary Internet marketing service for the real estate industry from Network Communications, Inc., the parent company of the country’s largest real estate media business including The Real Estate Book, Unique Homes, several local and regional Homes & Lifestyles magazines and websites and more. BrokerSherpa provides a turn-key solution to building and managing a social media marketing program for real estate brokers and agents.  BrokerSherpa takes the risk and complexity... read more

For a low monthly fee, BrokerSherpa will develop and execute a complete social media Internet marketing program. This is a fully integrated approach with a custom blog at the core and a network of blogs for agents that are part of a brand, office, or broker network. Content management, social network identities, training, tools, SEO and reporting analytics are all included. BrokerSherpa  provides the following services for an affordable, fixed monthly fee: Content Management Blog hosting... read more

Between seventy and eighty percent of the effort in social media marketing is wrapped up in content creation. By far, it is the most daunting task in terms of time commitment. It is the fundamental reason that NCI has been growing so quickly over the last year as more than 1200 local companies began deploying turn-key social content and marketing programs as clients of one or another DigitalSherpa social media solution service. As experts in making things simple for our clients when it comes to social... read more

Real Estate agents using content and minding their social networks can stand out, bringing attention to themselves in ways that more traditional marketing tactics are not designed to accomplish.  One of the largest hurdles brokers and agents must clear is understanding that social media content demands a different genre and approach to content than profile photos and listings. On one hand, creating content that is generically helpful to consumers using the Web to get smart about their next transaction,... read more

Social Media has powerful benefits for Brokers and Agents who are trying to bring attention to themselves in a world of smarter consumers and home shoppers or sellers. Building your business and personal brand to drive more transactions has become more complex. Here is an illustration of one way to think about integrating social media and social media networking into your marketing mix: We are helping  Real Estate brands, Brokers,  and Agents to understand and execute their  social media content... read more